Robocash Group rebrands to UnaFinancial
Over the past decade, Robocash Group has become a prominent player in various Asian markets. The borrowers’ profile and their preferences have changed throughout the time, and the audience has been actively digitalising. Rebranding marks the shift from alternative lending to building the financial ecosystem. To better serve its customers and reach a wider audience, UnaFinancial is set to diversify its product line.
“Our new brand identity reflects our mission to give a helping hand in every financial situation quickly, conveniently and honestly. An inherent part of our transformation will be the launch of new products, which will form the core of the product line, creating additional value for customers and all the stakeholders. We believe that UnaFinancial will build upon what Robocash Group has accomplished over the years, bringing diversified services to address the needs of modern borrowers and investors.” - Natalia Ishchenko, Chief Executive Officer of UnaFinancial, commented.
In 2021, Robocash Group, newly named UnaFinancial, launched a Buy Now Pay Later service UnaCash in the Philippines - a people-centric installment solution, which allows the purchase of merchandise from its partners online. It has paved the way to the larger financial ecosystem which the group aims to build. Later in July 2023, traditional POS loans were launched in the Philippines. Furthermore, the holding intends to expand into new markets in Central Asia, Latin America and the Middle East.
What does the rebranding mean for Robocash investors?
The rebranding process itself will not affect the platform operation. Rebranding of the Group marks the shift from alternative lending to building a broader range of financial solutions, hence the launch of new projects. For the platform, this is primarily an opportunity to integrate new products, but of course not immediately.
Does this mean loan volumes will increase?
Rebranding implies a renewal of business development vectors, hence the launch of new projects. As new projects are launched, the platform will see an increase in supply.
What will be the structure of the holding company after the rebranding?
Once the Group has gone through the rebranding process, the holding company's structure will remain intact. It's possible that it might expand in the future by bringing in some fresh subsidiaries along the way.
After the rebranding, how will the Group Guarantee work?
The holding company directly controls the financial flows of the originators, and in case one of them is unable to fulfill the guarantees to the platform's investors, the other originators represented on the platform share this obligation. This is how the structure works now and will continue to work.
You can visit the group's new website at https://una.financial/ and keep up with all the updates.
We look forward to the new phase of our business development and will be happy to see you on this journey with us!
If you have any questions about the rebranding, please submit them on the form below and we'll be sure to get back to you with further feedback.