The Asian P2P market lays promising foundations analysts estimate that India, the UAE and the Philippines are seen as prospective P2P centers. South Africa may compete with them later on.

At the moment, the Indian P2P lending market, despite being young, has established itself as a viable alternative lending option. P2P platforms in the country cater to various needs of the population that have not been met by traditional banks. “Apart from the common factors, there are also several powerful drivers that stimulate the growth of the industry. These include the introduction of a single payment interface, high adoption of fintech (87%), and the growth of the digital lending market.” - analysts comment.

Considering the above factors, the expected size of the P2P market in India could reach $10.5 billion by 2026, with a compound annual growth rate of 21.6%. 

The UAE is seen as the next possible center of attraction for P2P investments. “Apart from the legislative backing of the industry, which makes P2P lending in the Emirates more stable, the increase in investors on P2P platforms here is attributed to their innovative approach.” The market is projected to reach $764.3 million by 2027 at a compound annual growth rate of 22.7%.

The top three up-and-coming destinations are rounded by the Philippines. Their potential is bolstered by a complex set of reasons, including customer needs, market trends and the digitalization of society.

Among other P2P markets, South Africa stands out, where the demand for credit is growing systematically. The local market is expected to reach $16.2 billion in 2030, with a compound annual growth rate of 32.3% between 2023 and 2030. “But we should not forget the risk of uncertain regulation and the still low degree of awareness of P2P platforms among the population, which makes this market promising but highly risky.” - the analysts add. 

In the meantime, the European P2P market continues to gain investor attention. According to the latest forecasts, the industry could grow by 34.7% by the end of 2024, intensifying competition among current players. 

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