Nordic P2P investors sustain the domestic market

Analysts of the European P2P investment  platform Robo.cash claim that more than 60% of all visits on selected Nordic P2P lending websites are local. At the same time, most of the developed Western European countries show an equal distribution of domestic and foreign demand.

Analysts at Robo.cash have analyzed internet traffic statistics of 99 P2P-platforms from 23 European countries over a three-month period. All of them operate in consumer lending, business lending, or both. The researchers have considered the relative proportion of visits from the country where the platform is headquartered excluding the bounce rate.  

According to the findings, all the countries can be divided into three groups. The first group, where the degree of local involvement reaches 76%, is represented mostly by Nordic countries, Bulgaria, and Poland. Apparently, local investors here are actively exploring the domestic market  to get more involved in foreign projects later.

Most countries including the UK, Germany, France, Italy and Switzerland fall into the range of 37-55% of "involved" local visits. The experience, stability and low risks of these platforms attract the attention of both foreign and local investors. 

The last group shows a low share of local interest (up to 5% of all visits). The platforms here are mostly focused on working in the pan-European investment field, headquartered in such countries as Latvia and Estonia, which traditionally stand out on the European P2P investment market.

The research confirms that the European P2P-landscape is quite heterogeneous, with more conservative countries aimed at the local investors, and others working mostly on the pan-European level.